If I thought that Ward Thomas’ website was simple, that Steve Angelo’s offering makes it look practically space age.
I mentioned before my desire to create an experience that allows the hardcore fans to ‘dig out’ the more detailed information about the band while allowing the more casual fans a way to access the core information, and of course a pathway to social media and music supply sites. Steve Angelo takes this principle to the extreme, with the only links on his website being ‘Tours’ and his latest two EP’S ‘Genesis’ and ‘Inferno’. The main page is constructed of these three link titles in the lower third of the site space, while a video from Angelo’s Vimeo loops in the background. That’s it.
The ‘Tours’ page takes us to a simple, yet a stylised list of dates, venues, and Vague locations. The format takes a good few minutes to understand, and no further information is given, there no more links. No times are given, we get venue names, and beyond that: the name of the country. Angelo isn’t going to hand this to us, it’s up to us as site users and fans to find out this info for ourselves.
There is no room for confusion with the other two pages, however, both take us to an image of the album art, with every possible link to an external source for the music. He has no own-brand store, and he supplies us with every music store and stream-site you’ve heard of, and several you haven’t.
This is a true example of producing music in the modern age, which matches Angelo’s genre perfectly. This site is all about the music, live, and then recorded and released, and nothing else – because there IS nothing else.
From the artistic Vimeo video looping on the main page, (which is constructed entirely of carefully color-coded visual stimuli, coupled with a grating alien soundscape) to the minimalist entirely laser-focused focus on the music that can be seen within the design, Angelo’s website represents what he thinks about himself as a brand. He’s about the music and getting that music to his fans with as little fuss as possible. I like this, and while I wouldn’t go as far as he has in the limited information provided, I like the way that he gives his true fans a subtle nod. Why patronize them by telling them the locations of his tour dates? They should already know.
This pure form holds more attraction as a design inspiration for me than Ward Thomas’s simplicity. It’s totally focussed on what’s important to the artist, and so I’m going to sit down and talk about this with the artist when I create their website: how best should they be represented with thier website, in THEIR opinion?